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Your calls might not ring through depending on your phone number's reputation. Carriers today are filtering calls as part of their Robocall Mitigation programs, and customers have taken to apps like Hiya, Nomorobo, Jolly Roger, Truecaller and many others in an attempt to reduce the number of undesirable calls they receive.

Registering for the Free Caller Registry will help if your numbers are showing as “Scam Likely” or “Potential Spam” on recipients’ phones, but you should also communicate directly with the carrier used by your recipient. Our Lookup tool can show you their carrier, and you can check with Verizon Wireless, AT&T or T-Mobile by clicking on these links and completing the relevant form.

If your phone number has been flagged, we recommend switching to a different number for your outbound caller ID until the flag is removed by the carrier or vendor (after you file the relevant form/ticket).

Key things to ensure when calling recipients:

• Set your caller ID to a direct callback number rather than a general number
• Encourage customers to save your number
• Email and text customers in addition to calling
• Understand the telemarketing sales rules

Remember, the algorithms powering the popular call filters today often fail to distinguish between real and robocallers, and their data is generated by users who sometimes erroneously report numbers as scams. The system is imperfect, but with a bit of work you can avoid having your calls flagged.